The shares of Roku, Inc. (NASDAQ:ROKU) has been pegged with a rating of Buy by Needham in its latest research note that was published on December 12th, 2018. The research company has also assigned a $45 price target. Needham wasn’t the only research firm that published a report of Roku, Inc., with other equities research analysts also giving their opinion on the stock. DA Davidson advised investors in its research note published on December 3rd, 2018, to Buy the ROKU stock. The stock had earned Outperform rating from Wedbush when it published its report on November 1st, 2018. The stock was given Outperform rating by RBC Capital Mkts in its report released on October 19th, 2018. Wedbush was of a view that ROKU is Neutral in its latest report on October 5th, 2018 while giving it a price target of $73. Needham thinks that ROKU is worth Buy rating. This was contained in the firm’s report on October 1st, 2018 in which the stock’s price target was also moved to $85.

Amongst the analysts that rated the stock, 0 have recommended investors to sell it, 4 believe it has the potential for further growth, thus rating it as Hold while 6 advised investors to purchase the stock. The consensus currently stands at a Hold while its average price target is $56.07. The price of the stock the last time has raised by 87.11% from its Week high price while it is raised higher than its 52-Week low price. A look at the stock’s other technical shows that its 14-day RSI now stands at 67.22.

The shares of the company added by 4.75% during the trading session on Tuesday, reaching a low of $47.02 while ending the day at $49.21. During the trading session, a total of 9.79 million shares were traded which represents a 7.12% incline from the average session volume which is 10.54M shares. ROKU had ended its last session trading at 46.98. Roku, Inc. currently has a market cap of $5.22B while its P/E earnings growth sits at 7.96. Roku, Inc. debt-to-equity ratio currently stands at 0.00, while its quick ratio hovers at 1.80. ROKU 52-week low price stands at $26.30 while its 52-week high price is $77.57.

The company in its last quarterly report recorded -$0.09 earnings per share which is above the -$0.12 predicted by most analysts. The Roku, Inc. generated $173.38 million in revenue during the last quarter, which is slightly higher than the $170.40 million predicted by analysts. Compared to the same quarter last year, the firm’s revenue was up by 100%. Roku, Inc. has the potential to record -0.09 EPS for the current fiscal year, according to equities analysts.

Investment analysts at UBS published a research note on December 13th, 2018 where it informed investors and clients that PepsiCo, Inc. (NASDAQ:PEP) is now rated as Neutral. Their price target on the stock stands at $123. DA Davidson also rated PEP as Upgrade on December 3rd, 2018, with its price target of $280 suggesting that PEP could surge by 1.1% from its current share price. Even though the stock has been trading at $112.97/share, analysts expect it to surge higher by 0.73% to reach $115.05/share. It started the day trading at $114.5 and traded between $112.22 and $113.79 throughout the trading session.

A look at its technical shows that PEP’s 50-day SMA is 111.84 while its 200-day SMA stands at 110.08. The stock has a high of $122.00 for the year while the low is $95.94. The company’s P/E ratio currently sits at 19.64, while the P/B ratio is 15.65. The company’s average trading volume currently stands at 5.21M shares, which means that the short-interest ratio is just 1.57 days. Over the past seven days, the company moved, with its shift of 0.79%. Looking further, the stock has dropped -1.96% over the past 90 days while it gained 0.82% over the last six months.

The change in the stock’s fortunes has led to several institutional investors altering their holdings of the stock. The Vanguard Group Inc bought more PEP shares, increasing its portfolio by +1.38% during the last quarter. This move now sees The Vanguard Group Inc purchasing 1,594,227 shares in the last quarter, thus it now holds 117,508,368 shares of PEP, with a total valuation of $13,239,667,823. BlackRock Fund Advisors meanwhile bought more PEP shares in the recently filed quarter, changing its stake to $7,438,188,120 worth of shares. SSgA Funds Management Inc followed the path by increasing its PEP portfolio by +4.43% in the quarter. This means that SSgA Funds Management Inc bought 2,661,004 shares in the last quarter and now controls 62,728,144 shares of the PEP stock, with the valuation hitting $7,067,579,984.

Similarly, Northern Trust Investments Inc decreased its PepsiCo, Inc. shares by -0.60% during the recently filed quarter. After selling -118,622 shares in the last quarter, the firm now controls 19,562,114 shares of PepsiCo, Inc. which are valued at $2,204,063,384. In the same vein, Geode Capital Management LLC increased its PepsiCo, Inc. shares by during the most recent reported quarter. The firm bought 43,876 shares during the quarter which increased its stakes to 17,828,485 shares and is now valued at $2,008,735,405. Following these latest developments, around 0.10% of PepsiCo, Inc. stocks are owned by institutional investors and hedge funds.